A press release is essentially a communication tool that allows users to know about your company and website. Although press releases communicate with users also communicate with the search engines. This means that you should write for SEO as it will help the site to be optimized, seen and ranked by search engines.
To create links pointing to a website that will improve search engine trust over time that is required to create and publish content, such as press releases, in other web properties. Of course, a press release should not be created solely for SEO purposes.
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